You’re hiring a company with 12 years of experience creating design that facilitates commerce for his clients and ourselves. We’re not just a designer, we’re a marketing practitioner who greatly understands the role that good design plays.
After working with over 3,000 clients and having my name in the public eye for 12 years, we’ve managed to maintain a great reputation — a reputation that I built with promptness, professionalism and exceptional quality of work.
Your logo is the cornerstone in your brand identity. When it comes to a logo, you want to aim for your logo to tick off the following:
Clearly communicates who you are and what you value as a brand;
Is visually appealing: simple, clean and uncluttered goes a long way;
Is classic, not trendy: the last thing you want is for your logo to go out of style in 6 months;
Plays along with your industry’s standards—and if you veer off, do so deliberately;
Makes a lasting impression on your audience
Abstract mark is a symbol that conveys a big idea in an interesting shape. Abstract marks are highly conceptual. They might represent an idea or value rather than provide a direct message.
These marks, by their nature, can provide strategic ambiguity, and work effectively for large companies with numerous and unrelated divisions.
Abstract marks are especially effective for service-based and technology companies; however, they are extremely difficult to design well.
Great abstract marks, such as Harley Davidson’s logo, become a valuable asset over years of consistent use.
When to use an Abstract Mark?
Advantage – The abstract or symbolic mark works effectively for large companies with numerous and unrelated divisions.
Disadvantage – Abstract marks are extremely difficult to design well. There is potential to create confusion in today’s oversaturated world.
A wordmark is a freestanding word or words. Logo types are just uniquely styled text logos that spell out the company or brand name in a characteristic typeface.
The best wordmarks imbue a legible word with distinctive font characteristics, plus they can use a special typographic treatment.
In a recent study of logos belonging to the top 100 brands in the world, 37% of them consisted only of text, often stylized using a unique font.
When to use a Wordmark?
Advantage – Using the entire name sidesteps the problem of recognition when it comes to looking for a symboled that will be simple yet unique, like anything else.
Disadvantage – If not done well, a wordmark alone may be generic and lack mnemonic value.
Adding a custom mascot design into your marketing efforts is a great idea to attract eyeballs. Your target market will associate your brand with the mascot. If your mascot logo design is effective, you can increase interaction with consumers in your target market.
This is a way of creating visual rapport with consumers in your niche. A custom mascot design establishes your brand in consumer awareness. Mascots can be used by companies in a wide variety of niches.
Your Mascot logo design can be based on something organic, like an animal or flower. Or your mascot logo design could be an artistic symbol. The primary goal of any mascot is to increase engagement and interaction between your target market and your brand or company.
Your mascot logo design should fit well with your company or brand theme. A mascot is viewed by your target market as an ambassador.
The right mascot can have a huge positive impact on your brand’s consumer interaction. However, a poor mascot logo design can be a complete waste of money that provides no ROI.
Launching a marketing campaign with a mascot must be well planned and carefully executed. A mascot marketing campaign can be a large cost to the company. Getting the most value from your mascot logo design is important.